Paula Prickett

You could plan your own trip—but you’re not looking for “good enough.”

You want extraordinary. That’s where I come in.

I’m Paula Prickett, founder of Black Dog Luxury Travel, and I’m here to make the experience of planning travel just as beautiful as the trip itself. I help busy travelers have unforgettable vacations that are seamless, personalized, and filled with meaning.

Why I Do This

I’ve always believed that travel changes us. The kind of travel that lingers long after your bags are unpacked—where you’re not just checking boxes, but reconnecting with what matters most. After losing my husband unexpectedly in my 40s, I stopped waiting for “someday” and started helping others do the same. That shift sparked the creation of Black Dog Luxury Travel.

This work is deeply personal to me. It’s not just about the logistics—it’s about creating space for joy, wonder, connection, and living fully.

What It’s Like to Work With Me

My clients are discerning, and often short on time. They value thoughtful planning, attention to detail, and someone who just gets it. My process is high-touch, collaborative, and tailored to your pace. I listen carefully—both to what you say and what you don’t—then design an experience that reflects your preferences, priorities, and dreams.

You’ll have one point of contact (me), a clear timeline, and concierge-level support before, during, and after your trip. I’m always a quick message away, and I treat your vacation with the same care I would my own.

Favorite Places to Plan & Book

• Greece (including small islands you may not know yet)
• Africa (especially safaris and small group journeys)
• Italy, France, and hidden European gems
• Expedition cruises to Antarctica, the Galápagos, or the Arctic
• Wellness retreats milestone celebrations, and girls’ getaways

I also design and host small group trips each year, perfect for solo travelers or friends wanting a curated, hosted experience without the stress.

Services I Offer

• Personalized itinerary design with hand-picked accommodations and experiences
• VIP service and exclusive perks through my luxury travel network
• Cruise planning, private tours, and destination management
• Travel insurance, transfers, restaurant bookings, and more
• Pre-travel call to walk you through your trip and answer every question
• 24/7 emergency support while you’re traveling, so you’re never alone in a moment of need

Planning fees vary depending on the type and complexity of your journey, and I’ll always be upfront about what to expect.